DELETE SOCIAL MEDIA APPS FROM YOUR SMARTPHONE FOR
28 DAYS
RECOVER
54 HOURS
OF YOUR TIME IN A MONTH.
Almost any alternative to the time you spend on social media will have a more beneficial impact on your wellbeing.
We are increasingly aware of this.
Now, we need to move from reflection to action.
TURN OFF YOUR SOCIAL MEDIA, TURN ON YOUR LIFE
THE BIG ANUAL EVENT, EVERY FEBRUARY
How to take part?
⟶ Delete social media apps from your smartphone — or those that take more time than they give back — for the entire month of February.
⟶ There’s no need to deactivate your accounts.
⟶ If needed, you can still access them via your browser.
TURN OFF YOUR SOCIAL MEDIA.
TURN ON YOUR LIFE.
EVERY FEBRUARY, A GLOBAL APPOINTMENT
How to take part?
⟶ Delete social media apps from your smartphone — or those that take more time than they give back — for the entire month of February.
⟶ There’s no need to deactivate your accounts.
⟶ If needed, you can still access them via your browser.
TURN OFF YOUR SOCIAL MEDIA
TURN ON YOUR LIFE
In February 2026 we celebrated the first edition of OFF February, a global social experiment to address the challenge of hyperconnectivity.
During that month, people, organisations and spaces from different countries joined together around one idea: to recover time, open conversation and practise intentional technology use.
OFF FEBRUARY 2026 BAROMETER
54 COUNTRIES
Participants in the OFF February challenge.**
9.7 MILLION
Estimated proportion of adults who are aware of the OFF February campaign just in Spain and France*.
85%
Of the participants made it to the end of the challenge without reinstalling any application**.
1H48
Daily time saved by OFF February participants**.
1.3 MILLION
Number of participants in the first edition of the campaign in Spain and France*.
34%
Of the participants did not reinstall any applications after the challenge**.
95%
Proportion of OFF February participants who consider it had a positive effect on their mental health, the quality of their interactions, or their ability to concentrate**.
45-50%
of social media users willing to participate in the next editions.
97%
Of the participants recommend the challenge**.
*According to a survey conducted by Metroscopia in March-April 2026, in Spain and France, based on 1,390 interviews.
**According to the preliminary results of the first OFF February Barometer.
OFF February is a celebration, not a resignation.
Setting limits on social media isn’t a punishment,
but a liberation.
Let’s celebrate a life without constant pressure
from platforms together.
SUPPORTED BY
DISCOVER OFF FEBRUARY VENUES
Bars – Restaurants – Bookshops – Cultural spaces – Sports facilities
that share our commitment to celebrate life outside of screens
DO YOU MANAGE A SPACE OPEN TO THE PUBLIC?
Bars – Restaurants – Bookshops – Cultural spaces – Sports facilities
01
Attract people looking for spaces to disconnect.
02
Gain visibility on our contributor’s map and in our communications.
03
Associate your space with a global initiative that tackles one of the biggest civilisational challenges of our time.
Subscribe to stay informed
What changes when you disconnect? Does everything change when you detach?
If you’d like to take part in the OFF February impact study, contact us.
OFF FEBRUARY "EXTRAS"
WALK INSTEAD OF SCROLL
Each day, people scroll an average of 180 meters on their phones. If you multiply this for the 28 days in February, it makes 5.04 km.
We invite you to walk the same distance, together, in the real world, free from digital interference.
In the first edition of 2026, Walk Instead of Scroll was organised in 11 cities across Spain, France and the UK, plus countless other decentralised walks worldwide.
WALK INSTEAD OF SCROLL – CITY MAP
7 February 12h
Madrid
Start of the route: Plaza Isabel II, 28013, Madrid, Spain. Metro: Ópera
Castellón
Start of the route: Palau de la Festa, Carrer del Riu Sella, 1, 12005, Valencia, Spain
Valencia
Start of the route: Palau de la Música, Pg. de l’Albereda, 30, El Llano del Real, 46023, Valencia, Spain
Vigo
Start of the route: Parque Monte do Castro, Paseo Cedros, s/n, 36203 Vigo, Pontevedra, Spain
Segovia
Start of the route: Plaza del Azoguejo, Plaza del Azoguejo, 1, 40001 Segovia, Castilla y León, Spain
Sevilla | 21 de febrero
Start of the tour: Meeting point: RTVE gate (main north entrance). Alamillo Park
Caravaca
Start of the route: entrance from Camino del Huerto with Av. Miguel Espinosa, Murcia, Spain
Málaga
Start of the tour: Plaza de la Malagueta (next to the Antonio Martín restaurant).
París
Self-guided walk - Starting point: Hôtel de ville, 75001 - Time: 10 a.m.
Marsella
Self-guided walk - Starting point: Town Hall, 75001 - Time: 10 a.m.
London
Start of the route: London Kings Cross Station, Euston Road, London, Greater London, N1 9AL. More information here: meetup.com/walks-by-water/events/312004671/
OFF FESTIVAL
Madrid hosted the first edition of OFF Festival, bringing together international voices to reflect collectively on how we want to relate to technology.
JOIN THE OFF FEBRUARY 2027 CHALLENGE
Frequently Asked Questions
Can WhatsApp be considered a social media?
. Although WhatsApp plays a major role in hyperconnectivity, as part of the OFF February challenge, we do not consider it to be a social network, and it is not essential to delete this application in order to participate. We know that it is now too intertwined with many people's lives for them to stop using it. However, you have the option of using it only on your computer and uninstalling it from your mobile phone.
Can I still take part in the challenge even though February has already started?
. Of course. Don't wait until next year. If you weren't able to start on time, one option is to uninstall your social media apps for 28 days from the date you started.
In which countries is the OFF February campaign taking place?
. OFF February is a global campaign. Participants from the 5 continents have joined us already.
Is there a cost to participate in OFF February?
. No, OFF February is completely free. The OFF movement is a non-profit foundation and is completely independent. However, you can make a donation to support our work.
Do I have to register to participate in OFF February?
. Registration is not mandatory to participate, but we encourage you to do so. You will be able to participate in the OFF February Barometer, our impact study.
Any more questions? You can write to us at contact@offm.org